Posters are not just for gracing the walls of teenage bedrooms–they are also still quite effective for business marketing. And, the good news is you can use posters both on-and-offline. Of course, you must do it right.
Here is how to make the most of poster power for marketing your organization.
Find the Right Template
As is the case with any marketing media, it is critical for your business to attract attention instantly with compelling graphics. Of course, you don’t have to be a design guru when you use innovative poster templates.
This way, you can position your poster using the branding message of your choice. In fact, you should never pass up the opportunity to drive traffic to both your website and physical location.
They Are Cost-Effective
When you compare the costs of posters to print ads in magazines and newspapers, you can certainly rack up the savings. In addition, if you buy in bulk, they may only cost a few dollars each. Then, you can have employees or volunteers hang them up for you.
This costs a lot less than spending anywhere from $1,000 to over $30,000 to rent space in a popular publication. Even if you use high-quality graphics, and the latest design aesthetics, posters still cost less than the average print ad. Plus, not everyone reads the same magazines.
Yet, anyone can walk by and see a poster.
Pick Your Focus
Every good poster needs a singular message or idea. You might even consider a series. But, your poster’s messages must align with your overall marketing and sales objectives.
Furthermore, every good poster must present a message or idea. They can and should also be thought-provoking. You want them to leave people thinking about your company.
Make an Impact
You want your posters to be compelling and easy to read from a distance. Not everyone will be walking up close to your poster. As a result, key details should be easy to read even from far away.
To illustrate, your headline should be the largest text element in your design. Then, people should also have the ability to read what, when and where.
The information should be conveyed in a concise manner. You can keep other details in fine print.
Contrast is Everything
Since you need to grab people’s attention, think about high contrast between the text, the background and the poster color. Go bold with everything. This is the time to experiment and have fun.
Moreover, try a high color background with a full bleed. You need your poster to catch the eye of everyone walking or driving by.
Location, Location, Location
Now, you want to determine where to place your posters. You want them placed in an area that is free of too much visual clutter. Yet, you also want to think of the colors of where it will hang.
If your poster will hang on a blue wall, then you want to ensure your poster is a different color. It should not blend into the environment.
Posters are a cost-effective and strategic form of marketing. Make yours stand out and watch the customers come by.