YouTube isn’t just for posting entertainment video contents, it’s a visual social network made for serious content marketing as well. It’s a highly influential business tool to demonstrate your expertise, create brand awareness, spread knowledge, support events, interact with the customer and build credibility.
Besides, YouTube stands as the third most popular website in the world and follows Google in the list of popular web search engines.
But to improve your search engine rankings and visibility on YouTube, here are a few steps that you’ll need to take:
- Channel Customization
As they say, the first impression is the best impression. Similarly, the first impression of a YouTube channel decides the interest rate of visitors.
Don’t leave your YouTube Channel barren; add colours, images, links, a logo, information, and more.
You can also create a trailer video that will be presented to the visitors/subscribers. Another recommendation to add a little bit of introduction and explanation of what your YouTube channel has to offer in this trailer video.
- Use Optimized Keywords, Titles, Descriptions
Search Engine Optimization (SEO) is the best way to increase the rank of your video in search engine results.
Let your video be strong in keywords, captions, descriptions, and phrases. You can also add a keyword in the title, make a descriptive title, and remember Google disqualifies the videos and sites that are stuffed with the keyword. So, a primary keyword in the title and the rest of them in the description box can do the job.
- Share on Social Media
As we all know, Social media networks such as Facebook and Twitter, are reasonably the most powerful content marketing tool in today’s world.
Through social media, your video content and creativity gets exposed to the extremely wide audience present there. Every time a fan likes or does any other activity on your video, their connections view that activity. This promotes your video and enhances audience engagement towards your channel. A simple youtube to facebook converter is capable of converting your youtube videos facebook thumbnail.
- Create Playlist
Once you have put up quite a few videos, create a playlist containing them all enable your audience to watch all of them effortlessly. Moreover, when a viewer is hooked up to any playlist, the overall watch time shoots up.
Of course, use a good strategy when creating a playlist on YouTube. Sort them according to the relevant topic and again optimize them for higher visibility.
- Become a Pro Uploader
To keep your YouTube subscribers connected and interested in your work, you’ll have to be consistent and interactive with them. You build a relationship with your followers because they admire your work and don’t mind viewing more. So, by uploading more and more videos and maintaining an upload schedule, you will be able to keep a match with your subscribers’ demands.
- Promote with People Offline
In this digital age where friends and family communicate more online than in real life, it is definitely a great idea to sell your videos with real-life friends or connections. That way you can also encourage them to share your content with their friends.