700 million monthly active users (MAUs); if this statistic does not excite you as an online marketer, then you are in the wrong profession. These are the numbers of users who are on Instagram, and this should give you a good reason to get more insight on this social media network.
When Kevin Systrom and Mike Krieger launched their photo sharing mobile app in 2010, they never thought this would one day become a crucial business marketing tool. Today, the search for real Instagram likeshas become an obsession with marketers seeking to harness the power of this photo and video sharing platform.
Impressive Instagram for Business Numbers
Since Facebook bought the service for $1 billion in 2012, more businesses have discovered the power of image and video sharing on this platform. There are over 8 million registered businesses on Instagram with over 1 million monthly active advertisers. To appreciate why you have to invest in Instagram marketing, consider that in March 2017 alone, over 120 million Instagram users visited a website, emailed, called a business or sent a message to a company based on an Instagram advert.
Getting Started with an Instagram Account
To start using Instagram for your business, first thing you need to do is learn how the service works. This being a mobile app, you have to download it and create a business account. To make things easier, you can sign in using your Facebook account, which helps fill details on your profile. It is crucial to switch to a business profile from the settings tab.
It is also important to ensure you edit your profile to reflect your business and this you will do from the profile tab. Among the information needed is your name, username, profile picture, website and a short description.
Getting to Know the Instagram App
Now that you have an active account, you need to learn how to use it. The main tabs are the Home tab, Search tab, an add button for photos or videos, heart tab, and the profile tab. When looking for content or new followers, use the search tab. It is easy to know who is following you and who you are following.
You can also learn more form the activity page where you will get recent notifications. The following tab shows recent activity from people you are following. The profile tab allows you to see all your posts and you can always edit your profile any time you wish.
Growing Your Brand on Instagram
For any business, the first thing that comes to mind when choosing a marketing tool is the ROI. For Instagram, there is no denying the potential and you just need to create and share relevant content to get started. Truth be told, getting your footing on Instagram can be tricky and this is where automation tools come in for free Instagram likes.
You might have the best content but before you build a large following, this might not help. By automating liking, commenting, follow/unfollow and exchanging likes with Like4Like for your business Instagram account, it becomes easier to start building your influence on the social media network.